How to choose a domain name for your business
Your domain name is the address of your business online and the part of your email address after the @. You will print it, say it on the phone and type it for years, so it is worth ten minutes before you register it.
Last checked 26 October 2026
Make it easy to say and spell
Say it out loud to someone who has not seen it. If they have to ask how it is spelled, customers will mistype it too.
- Short beats clever: two or three common words is usually enough.
- Avoid hyphens, digits and doubled letters; they get lost when the name is spoken.
- Avoid words with several spellings (for example "centre" and "center").
Start from your business name
If your business name is free as a domain, take it: people who already know you will guess it. If it is taken, add a plain word that says what you do or where you are ("pune", "studio", "clinic") rather than changing letters.
Check it is not someone else's brand
A name that is close to a well-known brand can be taken away from you, and a business that looks like a copycat loses trust. Search the name on the Indian trade marks register (ipindia.gov.in) and in an ordinary web search before you buy.
Pick the extension on purpose
.in tells customers you are an Indian business; .com is the one people type by default. Our guide on .in or .com helps you choose. If the name matters to you, register the second extension as well so nobody else can use it.
Check the social handles
If you will use Instagram, LinkedIn or YouTube, look for the same name there. Matching names make you easier to find.
Look at the renewal price, not only the first year
Some extensions have a low first-year price and a much higher renewal price. SKAVON shows both before you pay; compare the renewal price too.
Found a name? See if it is free.
Search shows the first-year price and the renewal price together.
Search a domain